Overview
Purpose
Have you ever seen the American television show The Office? Do you remember Dwight’s hilarious farm called Schrute Farms? That’s what I do for my job, I’m the original creator of Dwight’s, Schrute Farms, website and I make sure all of his loyal fans are able to purchase his world-renowned beets, book his famous niche bed and breakfast, or plan their next big event at his farm. It’s a one-of-a-kind website and it’s the best place to experience the complete Dwight Schrute!
Audience
This website is primarily intended for fans of the famous television show “The Office”. Particularly those who are big fans of the character “Dwight Schrute”. This site is meant to inform and entertain these fans no matter their age. Preferably this site would cater to those who range in age from 15-50, the primary age range for “The Office” fans. This site has a very broad audience seeing how “The Office” fans are very diverse and different just like the various characters in the show. With that said, they all have one common theme amongst each other, they all love the television show, the office.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/000000-4f4400-872a37-e4d1a7-f7fff6| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| #000000 | #E4D1A7 | #872A37 | #4F4400 |
Typography
Heading Font: Staatliches
The reason that I chose this font is because it reminds me of Dwight Schrute and his bold, firm personality.
Paragraph Font: Roboto Mono
This font was picked because it had a retro, type writer feel but it was still very readable for a paragraph font. Dwight is a bit of a simple/old-fashioned man so this font fit perfectly!
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
Content
Home page
Welcome
Welcome, Mr. James Halpert! You’ve arrived at the internet’s most unique website, Schrute farms! Here you’ll find everything you need to know about Dwight Schrute’s farm found in the famous television show, “The Office”. We’ve created this website for every Office super fan to be able to learn more about Schrute Farms, book bed & breakfast dates, and purchase fresh beets!
Do you want to experience the full Schrute Farms? Be sure to check out our “Experience” page to book your very own Bed & Breakfast stay at Schrute Farms. You’ll also be able to purchase your very own beets fresh from Dwight’s farm!
We want to bring you an authentic Schrute Farms experience in all things. If you are not satisfied with your experience on our website please get in touch over social media and we’d be happy to serve you.
Feel free to explore the site but be careful, you just might find Mose throwing manurer at you!
Images for the Home page
About
History
Schrute Farms is the home of Dight Schrute and his brother Mose Schrute. They are world-famous beet farmers, hemp farmers, as well as keeping several different varieties of animals. The piece of Pennsylvania property is a full 1660 acres of rich soil which was inherited from his father after Dwight’s aunt Shirley died. Not only is it home to delicious beets, but it is also a tourist attraction.
Dwight is the sole operator of a bed & breakfast out of his home on Schrute Farms. According to Dwight, his tourism business consists of showing people the beet farm, giving them a bed, and giving them a fresh, healthy breakfast. Dwight is the manager of the books at his Bed and Breakfast and he usually completes his business at his sales desk at his full-time job as a paper salesman at Dunder Mifflin paper company in Scranton PA.
Battle of Schrute Farms
In the year of our Lord 1963, five months after the battle of the falsely claimed northernmost battle "Gettysburg", the battle of the Schrute’s began. Starting with the DPA (Deaths Per Arce) of the battle, it was found that ten out of ten Americans who fought in the battle died of boredom in the battle. As a famous and important American once said, "DPA sounds way more important than total deaths". The letters of the battle were heart-wrenching. One such letter describes the rebs as "literally yanking off our arms and legs, eating our brothers and starting the tread of incest that would spread in the south". Such history is very important to states like Alabama.
“I mean, it makes the battle of Gettysburg sound like a bunch of schoolgirls wrestling over a hairbrush.” ~ Dwight Schrute on the battle
Another letter was written to a mother of one of the brave Americans who fought on this hallowed ground. A German man wrote to his mother named Yancy Wolfeschlegelsteinhausenbergerdorff IV, Senior, at the battle, stating, "Dearest mother I’m sorry it has been so long since my last letter. It is three months since I arrived at Schrute Farms and I fear I may never leave this place alive. Melvin Fifer Garris." This gut-wrenching letter was handed to the mailman the exact moment Robert E Lee took up his father's sword and smote him, which literally killed him.
Battle History Source: https://en.uncyclopedia.co/wiki/The_Battle_of_Schrute_Farms
Images for the Page 2
Experience
Bed & Breakfast
You’ve heard about it on the hit television show “The Office”, but now you can visit it for yourself in person! Introducing Schrute Farms’ official Bed & Breakfast experience. Now with just the simple click of a button, you can be well on your way to booking the single greatest bed & breakfast experience of your entire life.
Our renowned bed & breakfast is known for the kind hospitality, one of a kind furniture, and the greatest B&B host of all time, Dwight Schrute himself!
You might want to hurry, we only have one room that can be booked out every night so you best be making your reservation quickly. Don’t wait, book your next stay with us today!
World Famous Beets
When you think of Schrute Farms what do you think of? Beets? Well, you’d be correct! There’s a reason this rich Pennsylvania soil is home to some of the freshest beets in the world, and that reason is Schrute Farms!
We’re currently in the process of working to add a section on our website so you can order your fresh beets whenever you please but for now, we just have a beautiful picture of our beets in the meantime, so please enjoy!
Connect with us on social media and let us know what flavors of beets you’d like to see on our website!
Images for the Page 3
Wireframes
Create three wireframes for your site. One for each page and list them here
Home
The first image that is full bleed across the entire page is actually an embedded Youtube video clip from the television show the office.
About
The website is meant to be simple yet bold, just like Dwight Schrute's personality.
Experience
The button is a call-to-action button to book a bed breakfast stay at Schrute Farms.
